We are TAG

TAG launches new website for Lindsay Ephgrave PR

Having worked with Lindsay Ephgrave on a number of PR campaigns for TAG, we already knew each other well and understood the business model that would help promote Lindsay's services to the crowded PR marketplace.

Without the need for overly complex graphics or snazzy design, this website has to communicate effecitvely the core services available to Lindsay's customers, as well as attracting potential new clients with an impressive track record and testimonials.

The advantages of a simple website are that the design doesn't get in the way of the key message and that information is easy to find and extract. No fuss. No bother.

Lindsay has already received glowing feedback on the new site and we look forward to continuing to work together with her in the coming months and years as our respecitve businesses grow and develop.

For more information, visit Lindsay's website at www.lindsayephgravepr.com.

Notes to Editors

About TAG
Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies. The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs. The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’. TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.

TAG’s impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.

www.taggraphicdesigncambridge.co.uk

Media Contacts:
Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk

Sun Mousse selects TAG as its digital agency for 2012.

As we all know, nothing boosts your sense of wellbeing quite like the feeling of the warm sun against your skin on a lovely summer’s day. Unfortunately, as we know, the sun can also be extremely damaging to your skin if it isn’t treated with respect.

Wellington Wise chooses TAG to breathe new life into the brand

Local property management and estate agents Wellington Wise has selected TAG as their creative design agency of choice. With offices in Huntingdon and St. Ives and with a strong and confident brand identity, Wellington Wise is expanding and predicting continued growth and success in 2012.

Account Director at TAG Simon Wheeler says, “I’m delighted to be working with Wellington Wise – a brand that I have long admired for standing head and shoulders above the plethora of mediocre estate agents on the high street. They really understand the importance of a strong brand identity and are willing to work with us to ensure that brand is enhanced.”

Initial projects include a redesign of sales literature, window displays and advertising.

Notes to Editors

About TAG

Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.

The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.

The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.

TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.

The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.

www.taggraphicdesigncambridge.co.uk

Media Contacts:
Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk

TAG creates animated movie for ZigZag Doors

When TAG were approached by ZigZag Doors of Peterborough, the challenge was a simple one. How do we show visitors to our website, exactly what we mean by concertina doors? How can we possibly demonstrate the opening and closing mechanism, without shooting hundreds of still images?

TAG's solution was to visit the national showroom where these doors are installed in Milton Keynes, film the process using a willing volunteer, using a hi-def video camera. The movie clip was then converted to multiple stills, each one taken into Photoshop and edited to create a silhouette effect, then stitched back together and processed into a smooth 45 second long animation.

The final video can be seen on TAG's youtube channel here http://youtu.be/y0dCi1Iy6xo

TAG designs new packaging for Mr Fothergill's Lawn Seed

From the stable block of Lillie Langtry's former Newmarket home in 1978, Mr Fothergill's began selling seed to garden shops and centres. Today, the company is one of the most respected in the market and they now supply to international markets and direct to the customer through mail order.

ELC delivers an innovative approach to care commissioning

TAG and SodaStream develop 2012 Climate Week identity

TAG designs latest Covent Garden Soup packaging

 New Covent Garden Soup has worked with the Cambridge based creative agency TAG, on the design of their range of packaging.

TAG launches new brand identity for The Moller Centre

Following a competitive pitching process, TAG won the contract to redesign the brand identity for The Moller Centre in Cambridge.

TAG creates e-commerce platform for Scotsdales

Creative agency TAG has launched the new fully-featured online shop for Scotsdales Garden Centre, Cambridge.

Every aspect of the site, from creative concepts, through to back-end database and transaction processing has been designed, built, tested and implemented by TAG.

Visit the new-look website for yourself at www.shop.scotsdales.com

Notes to Editors

About TAG
Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.

The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.

The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.

TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.

The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.

www.tagwebdesigncambridge.co.uk

Media contacts

Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk

Maxavita launches new human joint supplement Revitaflex

Maxavita launches new human joint supplement Revitaflex

Equine supplement company Maxavita has just launched a new joint care supplement for people. Revitaflex, a green lipped mussel supplement to help maintain joint and bone health, was developed following feedback on Maxavita’s previous human joint care product, Pernamax Caplets, which suggested the need for a new, improved product.

Revitaflex contains Maxavita’s Green Lipped Mussel extract plus Collagen to provide nutritional support to joints in one daily gel capsule. Revitaflex capsules are small, virtually odourless and tasteless: an improvement on the tablets of Pernamax Caplets which had been described as ‘large’ and ‘fishy’ by customers.

The new product packaging was designed and created by FMCG specialists TAG Brand.

About TAG

Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.

The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.

The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.

TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.

The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.

www.tagbrand.co.uk

Media contacts
Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk

New website goes live for bio-tech company, F-Star

When local bio-tech company F-Star approached TAG to design and build their new website – we recognised immediately the need for a new brand identity. Starting with the corporate logo, we redesigned the identity including iconography, typography, colour palette and image guidelines.

These were then applied to office stationery and the new website which has just gone live.

The CEO of F-Star said, "The team at TAG did a fantastic job in developing the new web site for F-star. They guided us through the design process while making sure our comments and thoughts were included as a key part of the design. They were tolerant of our busy schedules and tactfully moved the project forward while working around our limited time. TAG also tolerated and managed our changes and edits very well throughout the process. The cost of the project was highly competitive, it was completed on time and we are very pleased with the result. I have no hesitation in recommending TAG to anyone." 

With a professional, contemporary and corporate image, F-Star can now compete in the market for the funding to take its antibody research to the next level.

Masterchef comes to Cottenham, Cambridgeshire!

Well, not really. But it felt a bit like that when our newest client La Doria commissioned a week of photography for a range of pasta and soup meals.

Each meal had to be meticulously cooked, prepared and dressed on-site in our Cottenham studio, before being set, lit and photographed by our very own resident image guru.. Dave!

The resulting images will be used in La Doria's marketing and branding activity over the coming year and will help to promote their new range of products.

More information can be found about La Doria by clicking here http://www.ldhltd.com/.

And you can get a fascinating insight into the whole process from cookery to photography by visiting our facebook page at https://www.facebook.com/tagcambridge.

TAG works with pharmaceutical experts, Norbrook

Over the 25 years that we’ve been working our creative magic for clients, we’ve developed something of a speciality in the pharmaceutical arena, not only for humans, but also with animal medicines and veterinary sciences. New client Norbrook is leading the way with its range of products for livestock. 

TAG has been commissioned to create an entire launch campaign around a new product to combat the symptoms of Mastitis and Pneumonia in cows, pigs and horses as well as a range of smaller partner animals.

The campaign will include pack-shots, advertising, pull-up banners, roller banners, brochures and detailed fact sheets suitable for farmers and veterinary professionals.

Click here to find out more about Norbrook http://www.norbrook.com/.

TAG designs Healthy Eating guide for diabetics

TAG has worked with the Insulin Dependent Diabetes Trust (IDDT) for some years now and we are delighted with the latest project – a healthy eating guide for those suffering with diabetes, to help them manage their condition through diet.

To find out more about the work of IDDT and to request a free copy of the guide, go to http://www.iddt.org/.

TAG wins contract to rebrand The Sugar Bureau

With our extensive branding experience, TAG are ideally positioned to be able to undertake a project of this complexity and subtlety. The existing brand mark has been in place for many years and no longer represents the high-tech scientific nature of the Sugar Bureau's work.

The new brand is under development right now and will be launched towards the end of the year. Keep an eye out for more news and progress reports to see how this fascinating organisation will be propelling itself into the 21st Century.

Taylor Rose Law selects TAG for brand refresh

Taylor Rose Law were in a predicament. They needed to be taken seriously as a professional supplier of legal services - but wanted at the same time, to portray an image of relaxed informality which is unique in their sector. "We don't want to be like other solicitors" they said at the outset of the project.

Part of this personality will come through the redevelopment of their logo and website - two projects already completed. But the rest is made up of the tone of voice and use of imagery which will pervade their marketing materials - both on and offline. The first brochure (on conveyancing) with the new style is off to press now and will be on the shelves in days. The new website will be ready to launch in a few weeks. Keep watching this space for more news.

TAG designs new campaign for Norbrook Pharmaceuticals

TAG was commissioned by Norbrook to design and print a range of new materials to help promote Levacide, their parasite prevention solution for cattle.

A global animal and human pharmaceuticals company, Norbrook has recently opened an operational base in England for developing marketing strategy and materials and to help promote the products to the local farming and veterinary audience.

TAG is delighted to welcome this new client to our customer base and looks forward to working closely with the marketing team over the coming months and years. One of TAG's strengths is the fact that many of our customers have been with us for decades. Graphic design, like many other forms of relationship, needs a degree of mutual trust and respect which grows with age. This is something that appeals to many new and prospective customers when they contact us for a briefing. If you'd like to take advantage of our years of experience, don't hesitate to get in touch.

Notes to Editors

 

About TAG

Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.

 

The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.

 

The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.

 

TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.

 

The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.

 

www.tagbrand.co.uk

 

 

Media contacts

 

Simon Wheeler

Account Director, TAG

07946 338009

simon@tagbrand.co.uk

TAG designs new partner pack for Trek Highway Services

When it comes to premium printed literature - there is no one who knows better than TAG how to produce something truly jaw-dropping. For 25 years we've been desigining and producing simply beautiful design which not only looks great, but which communicates a message effectively.

When Trek Highway Services came to us they wanted an agency who could offer this traditional printed solution, coupled with high-tech, online, digital creative capabilities. TAG fit the bill.

Our creative team designed a look and feel which would work seamlessly across both offline and online materials and then applied this to a suite of literature including folders, inserts, brochures, proposal documents, report covers, DVD's, business cards, office stationery etc. The production was of the highest quality with a range of finishes including matt lamination, spot UV varnish, die-cutting and embossing all used to maximise the impact of the piece and to give it the prestigious feel the customer demanded.

TAG creates beautiful new e-Newsletter for Scotsdales

For some time now, TAG has been designing and building E-Newsletters and E-Shots using our customisable e-shot management software suite. This dashboard-driven interface manages all outbound emails, handles bounce-backs and unsubscribes, deletes any broken email addresses and deals with error handling and reporting.

It's one of the most effective and low-cost ways of reaching a large audience with your message, whether it's a general branding message, a special offer, discounts or time-sensitive deals. E-Newsletters are the best way to reach your customers.

TAG offer bespoke newsletter design, build and management of your e-shots via our online dashboard.

Contact simon@tagbrand.co.uk for more information and a quote.

TAG offers bespoke facebook design for business

For some time now, Facebook has provided the facility to upload sections of code and build your own bespoke content on your company Facebook page. There are very few creative agencies however, who know how to do this - and more importantly - who know the best way of approaching this bespoke content.

From welcome splash pages, competition pages, online catalogues, e-brochures... just about anything that can be displayed electronically, can now be built into your company's Facebook profile page.

With more and more companies choosing not to promote their website in advertising, but just relying instead on their Facebook page - the need to customise that presence and make it engaging for the target audience has never been more important.

Contact simon@tagbrand.co.uk for more information or to request a quote.

New website for control and information company, Z-Tech

Z-Tech has been working with TAG to help develop and promote their brand for many years. Recently they came to us to design and build a new website in keeping with their brand identity, to help promote their product and services and to act as an information portal for clients and potential clients alike.

We designed the site using the existing brand guidelines and a range of bespoke photography, built it using our own in-house application development team and provided a comprehensive Content Management System for them to populate and amend the site content themselves.

The new site goes live soon. We will announce again when the new site has been launched.

TAG creates fiendish brainteaser for John Crane

With the forthcoming launch of their new High Tea Shape-Matching game, John Crane Toys were looking for a memorable and eye-catching device to help promote the product to their target audience.

They recalled the TAG Calendar Competition and all of the buzz surrounding it on Facebook and Twitter and decided to ask us to create something equally challenging for them!

The new competition makes up the name of the product from well-known high street brands and invites entrants to 'spot the brand' in return for the chance to win high tea at the Ritz in London.

For full details of the competition and to enter - go to www.thejohncraneblog.co.uk

TAG builds online store for About Sound

Professional recording and sound engineering company, About Sound, came to TAG to update their website. The new site benefits from a streamlined layout and navigation which is easier for users to locate the most important information.

We have also implemented an e-commerce segment to enable users to listen to snippets of particular recordings and then purchase and pay online for CD's.

The new website is live and can be viewed here at www.aboutsound.co.uk.
 

TAG creates DM campaign for Cambridge Property Search

When local relocation consultancy Cambridge Property Search wanted to help generate new business opportunities - they turned to TAG to help implement a strategic marketing campaign.
 
From the outset, TAG helped to determine the target audience, the key messages and the suitable tone for the piece to take. It was decided to create a series of 4 postcards which would be sent consecutively to senior managers and HR directors of local companies. These individuals are often responsible for arranging key personnel transfers from other parts of the Country to Cambridge, or from overseas.

We will be carefully monitoring the traffic to the website and new business opportunities to measure the success of the campaign, and will use this information to help shape future marketing activity.

View their website here:- www.cambridgepropertysearch.co.uk/
 

TAG designs a new website for Scotsdales Garden Centre

Scotsdales and TAG have worked together for many years. In fact, we designed and implemented their famous sunflower branding. So it was a logical step to invite us to get involved in the relaunch of the Scotsdales website.

Working in partnership with Granite5 - a local web development team - TAG worked on the graphical user interface, website structure, content and front-end build before passing the approved visuals over to Granite5 to build, test and implement.

The team at TAG are just as comfortable working with your own development team or programmer, delivering the creative brand elements for which we are so renowned. Or alternatively, we have our own team of database and website developers able to deliver a complete end-to-end solution in-house.

From creative concept to hosting, we do it all.

Check out the new website at www.scotsdales.com

TAG wins contract for new law firm website

Following a competitive pitch against some of the region's heavyweight agencies, TAG were selected to redesign the website for Taylor Rose - a leading Peterborough law firm and part of the Jaggards group.

The project has begun with a review of their existing branding which, following a design critique by our branding guru's, is being evolved to bring a fresh and contemporary look the company.

The new website will be built over the next few weeks and should be live by the end of June. Watch this space for more news of the forthcoming release.

Another local company chooses TAG to redesign their website

Trek Highway Services often punch above their weight in competing with much bigger players in their sector - winning contracts and delivering exceptional service along the way. When they wanted to 'up their game' and portray a more professional image - they turned to TAG.

We are designing and producing a suite of sales literature which will help set them apart from the competition and present Trek as a major player. This new approach is also being rolled out into a new corporate website which is being built over the coming weeks and will be live in the Summer.

Website goes live for Morrison Utility Services

TAG launches new website for Slumberland

One of the biggest high-street names in bed and mattress innovation, Slumberland chose TAG following a competitive pitch.

We took the existing brand identity and used it to better effect, producing a visually stunning website which is the perfect blend of aesthetic and functionality. The site allows visitors to find out more about the range of products through an interactive product selection interface and then to locate a local supply using a fully featured dealer network search facility.

On the back-end the site is fully CMS-driven using PHP and a MySQL database with everything being custom developed for the client.

The site also features a fully secure dealer database on the back-end which allows authorised distributors to create an online profile, location details, opening times, video and photographs of the store as well as uploading any special offers.

The site can be viewed online at www.slumberland.co.uk.

TAG designs 3D animated logo sting for Cambs University Press

New Dunlopillo website launched by TAG

Huntingdon bed manufacturer Dunlopillo commissioned TAG to design and develop their new website.

TAG spent 3 months in the research and development of website solutions for Dunlopillo. In this particular case, the site is fully CMS-driven (using PHP and MySQL database) allowing the customer to add dealers to their distribution network.

Furthermore, dealers each have their own secure access to the site which enables them to add special offers, opening times, a video introduction to their store and photos.

The entire project took 3 months from start to finish - including extensive Beta testing - before rolling out across the UK network of dealers.

“What a wonderful excuse to get a good night’s sleep,” joked Simon Wheeler, Account Director at TAG. “At the heart of TAG’s success is our determination as a team to really understand our clients and the products. With a record breaking year in 2010, and more client wins than ever before, I think the team were hoping these new clients would be the perfect excuse for a bit of well earned kip … all in the name of research of course!"

You can see the site at www.dunlopillo.co.uk.
 

TAG develops 3D rendered animation

When national utility company Morrison Utility Services, developed their new and innovative Ice Pigging service, they asked TAG to design and produce a 3D animated computer generated demonstration for potential clients.

From initial storyboard and concept diagrams through to fully animated, rendered movie - we even supplied the background music and applied a narrative voice-over to explain the various stages of the process.

"What on earth is Ice Pigging?" I hear you ask. To see the video, go to http://www.youtube.com/watch?v=wRt8JMorKSY

TAG develops new website for Consumation

Consumation is a company who specialise in the design and production of medicine information leaflets for patients, working for large pharmaceuticals such as Pfizer and GSK.

TAG were invited to redesign and refresh their current website utilising a clean uncluttered design in-keeping with their values of clear and concise information.

The new website can be viewed here at www.consumation.com.
 

TAG designs Health and Safety plan for Morrison Utility Services

TAG works with Weetabix

A picture paints a thousand words, they say. When Weetabix needed a product shot to portray their Oatibix cereal in its best possible light, they turned to TAG.

Our 24 years experience of working with food and drink meant we were ideally positioned to produce the kind of commercial, stylish product photography needed.

TAG issues advice on ASA website compliance

You are probably aware that from March 1st, all marketing communications on websites will be regulated and governed by the Advertising Standards Authority. This will cover all of your marketing messages on your own website, regardless of sector, type of business or size of organisation.

But did you know that it also covers any marketing communicaitons in other non-paid-for space, such as social networking sites like Facebook and Twitter?

TAG has just launched newly designed and built websites for Dunlopillo, Slumberland, Myers, Staples and Morrison. Their combination of creative expertise and technical prowess means that their team is ideally positioned to help advise on every aspect of your online digital marketing communications, whether that's your website, your facebook page, twitter account, blog or email campaigns.

For any advice or guidance on how the new rules will affect you, or for a comprehensive audit of your website content - contact TAG today.

Simon Wheeler
Manager - Digital Services
01954 250100

TAG designs quarterly newsletter for Mundipharma

Mundipharma asked TAG to apply our design expertise to their quarterly Corporate Communications newsletter.

As one of the world's leading authorities in pain management pharmaceuticals, Mundipharma are based on the prestigious Cambridge Science Park, just minutes from TAG's own studio in Cottenham.

Following a recommendation from their sister company - NAPP - for whom TAG has worked for many years, Mundipharma approached us to engage with them in the creative design and layout of their Corporate Communications.

"I began working with TAG following a recommendation from a colleague at NAPP and can say they've been nothing but professional and quick to respond to all of our needs. I would highly recommend them to anyone looking for reliable service from a knowledgeable, friendly team."

TAG designs exhibition stands for Veterinary Defence Society

VDS and TAG have worked together for many years on the production of a range of materials including corporate folders.

When the requirement for an eye-catching exhibition stand popped-up (excuse the pun!) we were delighted to help with an effective design and production project.

The client said "I have just arrived in the office and wrestled with the packaging. What emerged was most impressive. Well designed, tidy and exactly the sort of impact we had hoped to achieve. Thank you."

TAG designs new brand identity for charity - CCF

TAG is delighted to announce that we have won the contract to rebrand the amazing charity, Cambridgeshire Community Foundation who act to distribute funds donated by local business to organisations and causes throughout the region.

As a result of a competitive pitch, TAG was successfully shortlisted and appointed. The new brand will be launched in September in a blaze of glory! Watch this space for more.

The new site with our brand elements in place can be seen here at  www.cambscf.org.uk.

 

TAG designs website for Jonathan Oshry

Renowned recording artist, Jonathan Oshry, wanted a new website to promote his piano CD of Chopin - 4 Scherzi. Following a recommendation, he invited TAG to create a visual concept which will form the basis of his site.

You can see the fully developed site here at www.joshry.com.

TAG designs vehicle livery for Scotsdales

Having worked with Scotsdales garden centre for years on their brand identity and display, TAG turned our expertise to vehicle graphics for the latest project.

We were briefed to produce something eye-catching and bright, but in keeping with the current identity and guidelines which so effectively promote Scotsdales as one of the UK's largest independent garden centres.

The finished result looks amazing and does just the job.

TAG works with Easily.co.uk on new recipe...

When internet hosting company Easily.co.uk wanted a new leaflet to promote their 30 minute recipe to start your online business, they turned to TAG for creative inspiration.

TAG understands the importance of brand identity and consistency and working within the Easily guidelines, produced an eye-catching and easy to read literature piece.

TAG and IDDT help people living with diabetes

TAG, one of Cambridgeshire’s leading graphic design agencies, has created a patient passport on behalf of the Insulin Dependent Diabetes Trust (IDDT) to help people living with diabetes communicate vital information about their condition to hospital staff.

TAG hands over to youngsters - as part of the national Takeover Day!

Marketing experts from Cambridge-based company TAG will be handing over their offices and jobs to a group of local youngsters this week as part of the Children’s Commissioner for England’s Takeover Day this Friday (12th November 2010).

Held annually since its launch in 2007, Takeover Day is supported and co-ordinated locally by the Cambridgeshire based charity Young Lives.

This Friday six young people from Cottenham Village College will work with members of TAG and the Young Lives charity fundraising team to design and create a dedicated fundraising pack - with the aim of informing and recruiting young fundraisers in Cambridgeshire.

Simon Wheeler is Account Director at TAG, a company which has been creating marketing and packaging solutions for household names for nearly 24 years.

Simon said: “We are delighted to be able to support Young Lives with Takeover Day this year and our aim is to bring together local young people to work with us on a meaningful project in a professional environment. This exciting opportunity will enable young people to learn new skills, learn more about their community and to influence change through proactive decision making.”

Kevin Burke, Chief Fundraiser from Young Lives said: “Young Lives is a registered charity and we are committed to improving the lives of children and young people in Cambridgeshire. Through our work many young people have expressed the desire to be more involved in our fundraising efforts and are keen to take on more than just a participatory role.

“TAG has presented us with an amazing opportunity to not only support the national Takeover Day but to also enable young people to take their first steps towards achieving their fundraising aims.”

For details about Young Lives email kevin@young-lives.org.uk

TAG designs new direct mail campaign for Northgate Arinso

To promote their products and services, Northgate asked TAG to design and develop a direct mail campaign based around the work of Lichtenstein. Our illustration skills allowed us to emulate his style, without copying his work and to produce a piece which was recognisable but unique.

Northgate Arinso provide software to enable HR departments and managers to report in real-time on data such as absenteeism, PAYE etc. One of their solutions is designed specifically for recruitment and includes facilities for background checking, criminal records, right to work, passport verification and so on.

TAG gets to play with John Crane toys!

John Crane Ltd has called upon TAG to provide professional product and lifestyle photography for its 2011 catalogue.

As one of the UK’s leading distributors of high-quality wooden toys John Crane wanted a fresh, contemporary and stylish look to its latest brochure.

 TAG, with its heritage in working with leading UK brands to create eye-catching designs, was chosen by John Crane to commission and direct photography for the new catalogue.

Commenting on the fresh new look, Helen Davis, PR and Marketing Manager for John Crane said: “Wooden toys have experienced something of a resurgence recently and seem to be more popular than ever.

“We feel this is down to customers wanting high-quality products that will last and wooden toys not only look good but are durable and stand the test of time.

“To capitalise on the market’s appetite for wooden toys, we decided we needed to update the look and feel of the catalogue and sought the expertise of TAG to inject a new lease of life into it.

“We chose TAG because of their long track record in working with well-known brands and we felt confident they would deliver. And they did, even going the extra mile and holding the photo shoot at the home of TAG’s Marketing Director. We’re delighted with the results.”

Simon Wheeler is Account Director at TAG and said: “It was a pleasure to work with John Crane on their latest catalogue.

“We feel the photography captures the essence of their exceptional product range. And of course it was great fun playing with the toys.”

The 2011 catalogue is available from January 3rd 2011.